“An agency’s promotional effort on behalf of its client must be seen as appropriate to that product. This is not necessarily a dollar-for-dollar proposition. A Millennium Luxury Coach sells for more than $1 million. The company’s advertising and literature budget, however, was relatively modest. Elegance and sophistication are a function of language and design – not page count or stock.”

George Walter
President
Graphicus Communications

Millennium Luxury Coach Company

Millennium Luxury Coach is a premier manufacturer of bus conversions at the extreme upper end of the American recreational vehicle market. Selling for more than $1 million each, their appeal is unabashedly elitist – a platform Graphicus has developed in a brochure and full-page advertising.

Our work commenced with a corporate image program, borrowing graphic motifs from Millennium Super Yachts, deliberately, in order to cultivate a perception of glamour and romance not ordinarily associated with “land yachts.” While not of the size and scope of the ambitious “coffee-table” piece created for Millennium Super Yachts, the coach brochure has an unmistakable elegance and sophistication, unequaled by the competition. The agency also produced technical specification inserts and floorplans that fit into an interior pocket of the brochure. Graphicus directs location photography of coaches before client delivery and creates virtual tours for the manufacturer’s website.

 

©2004-2007 Graphicus Communications, LLC.